🙌 Get the creator deadlines, footage brief, and testing plan before November makes every mistake expensive.
🕳️ Most marketers don’t even understand their numbers, let alone trust here’s how to actually trust them, Campaign segmentation can feed better post-purchase flows, and more!
🎬 Your creator content review probably doesn't account for AI use, welcome emails may be arriving too late to matter, and more!
🏪 Fee cuts, next-day delivery, an AI seller assistant. Walmart's investing hard and your channel mix may still reflect last year's version, Exact match isn’t the only path to amazon ranking, and more!
📺 Ad repetition drops brand favorability by 14%. Past a threshold, overexposure isn't neutral; it's actively working against you, Revenue optimization can hide product-level profitability, and more!
📅 eMarketer's holiday forecast puts growth at 6.6%, flat vs. 2025. A plan built for a bigger surge is calibrated against the wrong year, Amazon cannibalization isn’t always wasted spend, and more!
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
⚖️ $930K enforcement for a data-targeting claim that wasn't true, Email reputation should come from real engagement, and more!
📊 Average influencer ROI sits at $5.78. Top campaigns hit $18-20. The gap is measurement, not better creators, Amazon auto campaigns are research tools, not junk drawers, and more!
🔒 Exclusivity carries a 30-50% price premium. Most brands default to blanket terms without checking if narrower, cheaper protection would cover it, Competitor keywords can be expensive amazon traffic, and more!
🌊 New spillover reporting shows TikTok's halo effect on Google, Amazon, and your own site, Three signals can quickly diagnose a Meta account, and more!
⛔ Every resourcing ask defaults to "more." The harder, more useful question is what a team should stop doing entirely, Amazon traffic is only valuable when it’s relevant, and more!
