A buyer chose your brand before searching Google. Would your attribution report know the difference?
📡 A new multiscreen report says linear TV still supplies most unique reach, with streaming filling the gaps around it, Channel expansion should follow operational strength, and more!
🏷️ Bing is testing two-word summaries on product listings and here's how to pick your words, BFCM deliverability starts before send volume spikes, and more!
📲 Plus, How to turn marketplace buyers into customers you can actually reach, Amazon ad performance can reflect problems outside PPC, and more!
📉 Google no longer cites 50 conversions for bid learning, so the clock that matters now is your own conversion cycle, Revenue growth can hide zero contribution profit, and more!
👗 ChatGPT shoppers can now see your clothes on their own body, before they ever reach your product page, Amazon launches benefit from concentrated early momentum, and more!
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
📉 Since March saves and shares stopped counting as clicks, and your best ads may be sitting on the pause list, Platform ROAS doesn’t tell the whole growth story, and more!
🛰️ Customer Match takes IP addresses and timestamps now, and one missing column can match the wrong person, Amazon PPC can be used to support organic rank, and more!
💰 48.7% of creators earn under $10K/year. Budget chases the scarce top 5.7% while the largest, least contested tier gets ignored, Creative iteration should start from proven signals, and more!
🔧 Google says Gemini's missing citations are just a bug not a redesign, Competitor brand searches may not be worth fighting as hard as you think, and more!
🤖 Bot traffic was 65% of all CTV fraud last year. Most buyers genuinely don't know if their placements are clean, Bigger discounts can sometimes protect more margin, and more!
