This is where your ads die

Howdy reader 👋

You're probably spending more time optimizing your ad creative this week than you've spent thinking about checkout this quarter. Which makes sense, until you realize checkout is where every dollar you spent on ads either converts or disappears.

That's how checkout leaks work. Silent, structural, and expensive. Cody Plofker at Jones Road Beauty ran his store through Checkout Index, expecting nothing. 

What came back stopped him: upsells buried below shipping on mobile where most customers never scroll, no shipping protection, gifting options completely invisible. 

One fix and a projected 3 to 5% AOV lift from a single placement change.

PrettyDamnQuick's Checkout Index is where you find your version of that.

Here's what happens when you drop in your URL:

🔍 Score in 60 seconds: PDQ scans 47+ checkout signals across your Shopify store and benchmarks you against 130M+ sessions from 500+ brands. You get a personalized health score and a projected revenue recovery figure before your next tab loads.

⚡ Issues ranked by what they're costing you: You see exactly which part of your checkout is bleeding and by how much. A prioritized breakdown with revenue impact numbers so you know what to fix first, not just what's broken.

💸 The numbers don't lie: Brands on PDQ average 19% more revenue per checkout, 17% higher conversion rates, and 40% more shipping revenue. Numbers from stores that were already fine, before they looked.

And if your score comes back clean with nothing to fix, you've just confirmed your checkout is tighter than 90% of Shopify stores. That's worth knowing too.

No install. No demo call. No credit card. Enter your URL, and you're done in 60 seconds.

Get your free Checkout Index score now!